Method

TRAMS. It is not the macaronic plural of public transport on rails, but an acronym. It stands for Technology, Re-engineering, Alignment, Managerialism, Strategy. And it indicates the path that companies take when they want to adopt a new technology. They start, in fact, from the same technology and model the physiognomy of the company on its characteristics: the processes are changed, all the elements are aligned on that change, new standards are defined for managers and for team work. Finally, a new action strategy is outlined. A precise, linear path.

SMART. That is, intelligent, a word increasingly present in our days: smart working, smart city, and more. When something works and solves a problem, it is smart. It is no coincidence, therefore, that if we write TRAMS backwards we get SMART by reversing the order of the points of the acronym: Strategy, Managerialism, Alignment, Re-engineering. And, only at the end, Technology.

At Web Devotion we are SMART. Not because we are a nest of geniuses, but because our working method follows that sequence. For us, technology is the last piece. The company comes first: its physiognomy, its functioning, its characteristics, the people who work there. We work like tailors: first we take the measurements, then we cut and sew the dress. First we study those who ask us to work together to understand the characteristics that distinguish them in the market. Then we offer the technology best suited to the proposed needs.

TRAMS is a vehicle with which the tailor arrives late. He will have to cut, sew and modify a technology that the customer has already adopted, distorting and impoverishing it.

SMART, on the other hand, is the ideal means to arrive on time. Or before the others.